![]() ![]() It includes characteristics such as messaging architecture, intended audience(s), and voice and tone. Identify Goals and Substance: focuses on what content is required to successfully execute your core strategy. ![]() It reiterates that your strategy helps you to identify what already exists, what should be created and, more importantly, why it should be created.īrain Traffic has created the Content Strategy Quad © to help describe the content-oriented and people-oriented components you need to know. We have adapted it a bit to discuss the components that come together to help you create a successful strategy and governance. Throughout her book, Content Strategy for the Web, Kristina Halvorson discusses in detail the benefits of and how to create your content strategy. The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content. Creating a Comprehensive Strategy and Governance Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website. Content not only includes the words on the page but also the images and multimedia that are used. Content strategy focuses on the planning, creation, delivery, and governance of content. ![]()
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